The Book of Noble Purpose - Olivier Onghena

Cover The Book of Noble Purpose Ask yourself this:

Why do I do what I do?
What does my organisation stand for?
What kind of organisation would I like to lead?

65% of the active population in the world is not engaged in their job. Maybe you are one of them. Maybe you’re leading a team with that disengagement. Maybe both. The Book of Noble Purpose will help you discover the central force that drives engagement and hand you the necessary tools to incorporate it into your Life.

This book, inspired by my Life story and multiple business experiences, explains how we can create an economy and a society that have a positive view of Humankind and the world. A society in which ecology, humanism and economic prosperity go hand in hand as the basis for a sustainable future in which individuals can lead a Life that has and gives meaning.

Available in three languages, order your copy

Olivier signing books at the book launch — Wednesday 11th of December 2019 - La Monnaie/De Munt - Brussels Identifying a Noble Purpose at enterprise level helps employees to achieve inner alignment between their values, beliefs and behaviours, which leads to sustainable performance. - Maxime Picat, Member of the Managing Board, Groupe PSA

Noble Purpose is the quest of the new generations our companies desperately need if the want to face the future. — Denis Machuel, CEO Sodexo In our addiction to short-term profit, we all resemble a junkie destroying his own vitality for a profit high. Let's start with a new profit definition that includes costs of people and planet. Read this book! — Volker Engelsman, Founder & Chairman Eosta

Olivier Onghena has written a must-read primer for anyone on the quest for meaning and purpose in business and in life. — Tomas Björkman, Founder Ekskäret Seventy years ago, Club Med set out on a quest for happiness in harmony with nature. Today we still strive to carry on tat mission. It is the Noble Purpose that gives meaning to our actions. — Henri Giscard d'Estaing, CEO Club Med

Next to a high degree of curiosity, a Noble Purpose is probably the essential driver for scientists to do the exceptional things that many of them do. — Dr. Peter Baron Piot, Director London School of Hygiene and Tropical Medicine Noble Purpose generates more engagement from employees and helps attract and retain talent. It also leads to a stronger bond with customers, as they become contributors to the Noble Purpose

The power of Noble Purpose – A sneak preview

Want more?

You can read my latest thoughts on my blog. If you prefer a visual format, you can subscribe to my weekly Youtube updates ‘Before The Weekend’, on things that matter to me, seen through the lens of noble purpose. Or find all my latest interviews, reviews, webinars and other media appearances.